Programme
09:30-10:00 | Registration |
10:00-10:30 | Greetings |
10:30-11:00 | ICTVC introduction and welcome Klimis Mastoridis | CYPRUS Klimis Mastoridis is the initiator of the idea for the International Conference on Typography and Visual Communication (ICTVC). He is the author of the books "Reproduction and printing issues" (Thessaloniki, 1988, 1993, 1997, new edition 2010) and "Casting the Greek newspaper" (Thessaloniki & Athens, 1999). Since 1998 he publishes the journal "Hyphen: a typographic forum" and is currently Professor of Typography & Graphic Communication at the University of Nicosia and Head of the Department of Design & Multimedia. http://unic.academia.edu/klimismastoridis
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11:00-11:30 | COFFEE BREAK |
11:30-12:00 | Self-evident today, foolish tomorrow Οι περισσότεροι από μας, ως απλοί χρήστες, πέρα και πάνω από την επαγγελματική μας ιδιότητα, έχουμε κάποτε χρειαστεί πληροφορίες και τεκμηρίωση για κάποια ξεχασμένη εκδήλωση. Η προφανής και πιο βολική λύση είναι να αναζητήσουμε στο αρχείο μας το σχετικό έντυπο υλικό, αν και όπου υπήρξε τέτοιο υλικό. Εφόσον εντοπίσουμε το τεκμήριο, συχνά ένα πρώτο και κρίσιμο ζητούμενο είναι το “πότε έγινε η εκδήλωση”, η χρονολόγηση δηλαδή του γεγονότος. Και οι περισσότεροι από μας, εκείνη τη στιγμή ερχόμαστε κάποιες φορές αντιμέτωποι με μια δυσάρεστη έκπληξη: τα έντυπα που έχουμε στη διάθεσή μας (αφίσες, προσκλήσεις, φυλλάδια) δεν αναγράφουν πουθενά τη χρονολογία. Αναφέρουν απλά την ημέρα και το μήνα, την ημερομηνία δηλαδή, αλλά, απουσιάζει η χρονιά. Κι όμως, αυτή την πληροφορία χρειαζόμαστε κατ’ αρχήν. Τη χρονολογία. Η οποία ήταν τότε αυτονόητη και επομένως, στην καλύτερη περίπτωση αγνοήθηκε εντελώς η αναγραφή της. Στην χειρότερη εκδοχή, η αναγραφή μιας αυτονόητης χρονολογίας θεωρήθηκε περιττή πληροφορία και προσπεράστηκε με επιπολαιότητα. Ο Ευάγγελος Κασσαβέτης γεννήθηκε το 1967 στην Tρίπολη. Φοίτησε στο Tμήμα Hλεκτρολόγων Mηχανικών της Πολυτεχνικής Σχολής του Πανεπιστημίου Πατρών. Παράλληλα, εργάστηκε σε επιχειρήσεις γραφικών τεχνών και διαφήμισης, αποκτώντας εμπειρικά τη γνώση της γραφιστικής και της τυπογραφίας. Είναι πτυχιούχος του Τμήματος Ευρωπαϊκού |
12:00-12:30 | Mnemosyne: the role of the graphic designer today Μνημοσύνη: ο ρόλος του γραφίστα σήμερα
Ζούμε σε μια εποχή, όπου η επικοινωνία χαρακτηρίζεται αφενός από μια πληθώρα μηνυμάτων και αφετέρου από την ταχύτητα εναλλαγής τους, η οποία έχει ως αποτέλεσμα τη λήθη του προηγούμενου χάριν του επόμενου, μέχρι να εμφανιστεί το νέο. Μέσα σε αυτό το πλαίσιο ο γραφίστας καλείται να λειτουργήσει ως ο παράγοντας εκείνος που θα κάνει ένα μήνυμα όχι μόνο να μεταδοθεί και να κερδίσει την προσοχή του δέκτη (κοινωνία), αλλά και να διατηρηθεί ως τεχνούργημα, που θα αντικατοπτρίζει το κοινωνικό, οικονομικό και πολιτισμικό περιβάλλον, δηλαδή να αντέξει στο χρόνο. Με βάση αυτό το σκεπτικό, η παρούσα εισήγηση θα εξετάσει τη δομή και τη λειτουργία του γραφίστα μέσα στο τρίπτυχο «μήνυμα/πομπός – σχεδιαστής/γραφίστας – κοινωνία/δέκτης». Στόχος της είναι να καταδείξει πώς το τρίπτυχο αυτό λειτουργεί μέσα από την αλληλεπίδραση μεταξύ και των τριών στοιχείων που συναποτελούν τη δυναμική αυτή σχέση. Για το λόγο αυτό, θα εξεταστούν ορισμένα μοντέλα επικοινωνίας, όπως αυτά του Fiske και του Newcomb, για να διερευνηθεί σε ποιο βαθμό μπορούν να συμβάλλουν στην κατανόηση της παραπάνω σχέσης, αλλά και πώς θα μπορούσαν να αποτελέσουν τη βάση για μια νέα προσέγγιση. Στο μοντέλο που προτείνει ο Newcomb, έχουμε μια σχέση ανάμεσα σε δύο άτομα (πομπός-δέκτης), η οποία αναπτύσσεται τόσο μεταξύ τους όσο και ως προς ένα τρίτο στοιχείο, το Χ, που αποτελεί αντικείμενο του περιβάλλοντός τους. Η σχέση αυτή διακρίνεται για τη δυναμικότητά της, αφού υπάρχει αλληλεπίδραση μεταξύ των στοιχείων που τη συναπαρτίζουν. Εξίσου δυναμική είναι η σχέση μεταξύ των στοιχείων που συναποτελούν το μοντέλο που εισηγείται ο John Fiske, για την κατανόηση της επικοινωνιακής διαδικασίας. Το μοντέλο αυτό είναι πιο σύνθετο από εκείνο του Newcomb καθώς περιλαμβάνει τέσσερα σημεία/πόλους: το μήνυμα/κείμενο, το αναφερόμενο, τον παραγωγό αναγνώστη και, τέλος, τα νοήματα. Ωστόσο, η επικοινωνία δεν είναι μια διαδικασία που συμβαίνει ανεξαρτήτως των ιδιοτήτων των ατόμων που συμμετέχουν σε αυτήν. Με άλλα λόγια, διαφορετικής ποιότητας είναι η επικοινωνία που συντελείται μεταξύ δύο τυχαίων ανθρώπων που ανταλλάσσουν μηνύματα και εντελώς διαφορετική αυτή που σχεδιάζεται από έναν γραφίστα με στόχο να μεταδώσει ένα μήνυμα, το οποίο μάλιστα θα πρέπει να αντέξει στο χρόνο, προκειμένου να έχει τη μέγιστη δυνατή αποτελεσματικότητα. Ως εκ τούτου, ο γραφίστας σήμερα επιτελεί έναν καθοριστικό ρόλο στη διαμόρφωση όχι μόνο της αντίληψης και της έκφρασης μιας συγκεκριμένης κοινωνίας, αλλά και στο σχηματισμό της μνήμης της, βραχύχρονης και μακρόχρονης. Με αυτόν τον τρόπο αναδεικνύεται σε σημαντικό συντελεστή της ιστορικότητάς της. Ο ρόλος του όμως αυτός δεν πραγματώνεται ερήμην των άλλων παραγόντων που συναποτελούν, δομικά, τη διαδικασία της επικοινωνίας. Αυτήν ακριβώς την πολυπλοκότητα θα επιδιώξει να καταδείξει και να ερμηνεύσει η παρούσα ανακοίνωση. Διευθυντής σχεδιασμού της Paragraph Design/Aθήνα. Διδάσκει "Γραφιστική" και "Διαχείριση και Δεοντολογία Σχεδιασμού" στα ΤΕΙ Αθήνας, από όπου ξεκίνησε τις σπουδές του. Κάτοχος ΒΑ (Hons) του Harrow College στο γραφιστικό πληροφοριακό σχεδιασμό και ΜΑ του Central St. Martins στο γραφιστικό τυπογραφικό σχεδιασμό. Έχει συνεργαστεί με διαφημιστικές εταιρείες στην Αθήνα, από τη θέση του διευθυντή σχεδιασμού. Συμμετείχε στην οργάνωση και διεύθυνση του σχεδιασμού της εικόνας και της ταυτότητας των Ολυμπιακών Αγώνων της Αθήνας. Με την Paragraph Design σχεδίασε τις μασκότ των Ολυμπιακών και Παραολυμπιακών Αγώνων, όπως και τη γραμματοσειρά τους. Έχει σχεδιάσει εταιρικά και εμπορικά γραφιστικά προϊόντα για ελληνικές και πολυεθνικές εταιρείες και εταιρείες του Δημοσίου, όπως σήματα τραπεζών, συσκευασίες, σηματοδότηση, γραμματοσειρές, τμήμα των περιπτέρων της ΕΧPO 2000 και 2005 κτλ. Συγγραφέας του βιβλίου Ολυμπιακά Εικονογράμματα, Σχεδιασμός και Σημειολογία, Εκδόσεις Παπασωτηρίου. |
12:30-13:00 | Against lethe; two paradigms This presentation constitutes an examination of the concept contained in the word ‘’lethe’’ through the discussion of two paradigms (in Greek, examples). One is from a European poster campaign aimed at “bringing” the “reality” of war, tortures and famine into the neighbourhoods of welfare living; the other is the analysis of a poem written by the famous poet Sapfo, where we can clarify the depth of information contained and the apocalypse (in Greek, uncover) of the multi-layered diversity of details about the way consciousness is collaborating with and form the icon of the surrounding visible or the far away stochastic (in Greek, randomly determined) universe. Το βιογραφικό του ομιλητή είναι διαθέσιμο μόνο στην αγγλική γλώσσα. Iordanis Stylidis, an Assistant Professor of Architecture, was born in August 1959 in Edessa-Pella, in Northern Greece. Artist and consept-activist, he has produced nine solo exhibitions and has in the last twenty years participated in a large number of group exhibitions around Europe. He is organizing, directing or following educational scouting voyages around the world and is responsible for multi-national collective design workshops in Greece.
Iordanis Stylidis is the author of four books: “India through Jordan”, 2004, “Geography of Water”, 2006, “Memories Transportation”, 2009, and “Communication and Design”, 2002, the latter being a handbook-manual on designing art-books. |
13:00-14:30 | LUNCH BREAK |
14:30-15:00 | Against Lethe | Graphic Arts Workshop-Athens School of Fine Arts When the printed page takes the place of the canvas
Museum of Cycladic Art, Stathatos Mansion Athens The Athens School of Fine Arts Graphic Design Studio is set on gathering together o,ti / whatever it’s got: ideas, words, images, pages, books. On teachers, students and fellows working together on a large-scale installation —a book running through Stathatos Mansion at the Museum of Cycladic Art— and inviting the visitor to read/explore it. The show also includes a selection of artists’ books created by students. The fruit of ten years’ searching and researching, these imaginative and experimental books combine image and text with typesetting and printing methods both contemporary and traditional. These books provided the inspiration for the installation.
Against Lethe… In honour of the history of the Studio, the exhibition showcases books from its archives including Ten White Lekythoi and the first attempts at printing by artists who would later rise to prominence. This is an especially impressive exhibition because it records an important aspect of Greek artistic production in the books created in the Graphic Design Studio by students past and present. A show for viewers or for readers? A show for art-lovers, but most definitely for bibliophiles, too! The Typography and Book Arts Studio was founded in 1939 at the Athens School of Fine Arts by Yannis Kefallinos, the Alexandrian printmaker who came to Greece via Paris without prior experience of the country, dreaming of “every printed thing in everyday life, even the tram tickets, being a work of art cultivating the public’s aesthetic awareness”. The first four books in the Studio archive were produced by his students in 1940. During the war, the celebrated posters of resistance would be produced in the Studio. Later, Kefallinos and his students would spend three years (1953-67) designing, etching and typesetting the most perfect book in the history of Greek artistic printing, Ten White Lekythoi. Kostas Grammatopoulos succeeded Kefallinos as head of the Graphic Design Studio (1959-68), followed by Yannis Papadakis (1968-92). Under Thanassis Exarchopoulos (1982-94), the Print-making Studio printed folios with prints and texts. In 2002, the Studio was reorganized and brought up to date by Leoni Vidali.
The Studio
The Athens School of Fine Arts Graphic Design Studio plays the same intermediary role in the School as the book does in Art: It’s one big table* for students from every department. It’s a place where they can revel in their doubts. Where they’re neither painters nor sculptors nor printmakers but artists creating in print. Diving into public space, the students’ ideas are exposed utterly to the world and to realistic technical requirements that demand professionalism. But the personal immersions of smaller publications also make exhibitions of themselves… …sometimes as works for concert halls, sometimes as chamber quartets… …but always as MUSIC.
*Which could be why the Studio is equipped with a single-big-table.
Video of the exhibition 20΄ Professor at the Athens School of Fine Arts. She was born in Athens. She studied Printmaking and Typography-Book Arts at the Athens School of Fine Arts where in 1980 she graduated with a prize for Lithography and a prize for works presented. In 1983-1986 she was awarded a scholarship to study Lithography at the Athens School of Fine Arts. In 1989 and 1992 she studied Printmaking-Multimedia at the Royal College of Art, London. In 1998-1999 she attended, as a visiting scholar, the Advanced Colour Printmaking Department, at the New York University, New York. 1984-1998 she has been teaching Lithography at the Athens School of Fine Arts. 1995-2009 she organized Erasmus-Socrates Programs between the Athens School of Fine Arts and other European Institutions. Since 2000 she is head of the Graphic Design-Typography and Book Arts Studio and the ASFA University Press of the Athens School of Fine Arts. She had one woman shows and she participated in exhibitions, Print Biennale and Triennale in Greece, New York, Paris, London, Moscow, Cracow, Bratislava, Serbia, Hungary, Sweden, Luxembourg, Norway, Germany. She has illustrated and edited many art books and exhibition catalogues which are found in museums and galleries in Greece, Milano, Paris, London and New York. She was awarded with the “Honorary EBGE 2013”. |
15:00-15:30 | Greek visual communication publications archive 1 Σύντομη εισαγωγή – η ανάγκη συγκρότησης ενός Αρχείου Εκδόσεων Οπτικής Επικοινωνίας Ελλάδας. Έχει παρακολουθήσει τριετές πρόγραμμα σπουδών στον κλάδο γραφιστικής του Αθηναϊκού Καλλιτεχνικού Τεχνολογικού Ομίλου (AKTO). Εργάστηκε στο τμήμα γραφιστικής και παραγωγής διαφόρων ιδιωτικών εταιρειών. Από το 2002 διατηρεί ατομικό δημιουργικό γραφείο. Διαθέτει πενταετή εκπαιδευτική εμπειρία στα ΙΕΚ Σιβιτανίδειου, Ν.Σμύρνης, Χαϊδαρίου και Πειραιά στις ειδικότητες «γραφίστας έντυπων & ηλεκτρονικών μέσων», «Φωτογραφία» και «Εικονογράφος-Σκιτσογράφος». Έχει συμμετάσχει σε πλήθος ημερίδων και συνεδρίων σχετικών με την ειδικότητά του και έχει λάβει μέρος σε εκθέσεις της Ένωσης Γραφιστών Ελλάδας και των Σπουδαστών Γραφιστικής του Αθηναϊκού Καλλιτεχνικού Τεχνολογικού Ομίλου. |
15:30-16:00 | A printing museum in Crete Giannis Garedakis | GREECE Ο Γιάννης Γαρεδάκης είναι ιδρυτής της καθημερινής εφημερίδας των Χανίων "Χανιώτικα Νέα" και του Μουσείου Τυπογραφίας. Επί 45 χρόνια, ώς εκδότης – διευθυντής δημοσιογραφούσε, ενώ παράλληλα επί 20 χρόνια ήταν στη δημοσιογραφική ομάδα που κάλυπτε τις εφημερίδες του Δημοσιογραφικού Οργανισμού Λαμπράκη στην Κρήτη. Δημοσιογραφικό ξεκίνημα είχε στο Βήμα Αθηνών και στη συνέχεια εργάστηκε ως δημοσιογράφος – συνδιευθυντής στην ιστορική εφημερίδα των Χανίων "Παρατηρητής". Κατά τη διάρκεια της μακρόχρονης ενασχόλησής του με τον Τύπο, έχει διατελέσει πρόεδρος της Ενωσης Ιδιοκτητών Ημερήσιων Επαρχιακών Εφημερίδων Ελλάδας (Ε.Ι.Η.Ε.Ε.), ενώ πρωτοστάτησε στη δημιουργία του Συνδέσμου Ημερήσιων Περιφερειακών Εφημερίδων (Σ.Η.Π.Ε.) το 1998, στον οποίο μετέχουν οι μεγαλύτερες επαρχιακές εφημερίδας της Ελλάδας. Στο Σ.Η.Π.Ε. διετέλεσε πρόεδρος του Δ.Σ. για μία οκταετία. Εχει ιδρύσει Μουσείο Τυπογραφίας στα Χανιά της Κρήτης, ενώ με δική του πρωτοβουλία δημιουργήθηκε το Ινστιτούτο Επαρχιακού Τύπου με έδρα τα Χανιά, την ίδρυση του οποίου εισηγήθηκε στο Σύνδεσμο Ημερησίων Περιφερειακών Εφημερίδων (Σ.Η.Π.Ε.). Η Έλια (Ελευθερία) Κουμή είναι δημοσιογράφος και υπεύθυνη του Μουσείου Τυπογραφίας της εφημερίδας "Χανιώτικα Νέα", στα Χανιά. Σπούδασε στο Τμήμα Πολιτικών Επιστημών και Δημόσιας Διοίκησης του Πανεπιστημίου Αθηνών, με κατεύθυνση Πολιτικής Ανάλυσης. Στη συνέχεια παρακολούθησε το μεταπτυχιακό πρόγραμμα Communication, Culture and Media (MA) στο Coventry University της Μ. Βρετανίας απ' όπου απέκτησε το μεταπτυχιακό της δίπλωμα στην Εφαρμοσμένη Επικοινωνία (Applied Communication MA degree). Με την επιστροφή της στα Χανιά συνεργάστηκε για λίγους μήνες με το Εθνικό Ιδρυμα Ερευνών και Μελετών "Ελευθέριος Κ. Βενιζέλος" για την οργάνωση συνεδρίων και τη μετάφραση κειμένων (αγγλικά - ελληνικά και ελληνικά - αγγλικά). Από τον Μάρτιο του 2003 μέχρι σήμερα εργάζεται στα "Χανιώτικα νέα" ως υπεύθυνη έκδοσης του εβδομαδιαίου πολιτιστικού ενθέτου "Διαδρομών", ως συντάκτρια πολιτιστικών ειδήσεων, αλλά και υπεύθυνη του Μουσείου Τυπογραφίας που δημιούργησαν τα "Χανιώτικα νέα". Τον Μάρτιο του 2013 ανέλαβε τη διεύθυνση της εφημερίδας "Χανιώτικα νέα". |
16:00-16:30 | COFFEE BREAK |
17:00-18:00 | ROUNDTABLE DISCUSSION on Education in Hall B |
18:00-19:00 | ICTVC screenings in the Cine Studio | Inge Druckrey: Teaching to see Director and Editor Andrei Severny Executive Producer Edward Tufte |
19:30-20:30 | Welcome cocktail | open amphitheatre |
09:30-10:00 | Registration |
10:00-10:30 | Greetings in Hall A |
10:30-11:00 | ICTVC introduction and welcome in Hall A |
11:00-11:30 | COFFEE BREAK |
11:30-12:00 | Empowering education through innovative tools: Case studies and findings The presentation will focus on how ICT and media can be used through innovative ways to design pedagogical activities that empower students, while at the same time outreaching to marginalised student populations or populations that are not commonly studied in the literature. The presentation will draw on research and findings from 3 projects in order to demonstrate in the form of case studies how: (1) film can be used to provide second-chance education opportunities to youth at risk of dropping out of formal education; (2) social media and community learning networks can provide education opportunities for adults in rural communities; (3) science fiction narrative can be integrated in science education to engage students and specifically girls These case studies will be based on our research from the following projects:
Science Fiction in Education (SciFiEd) (Lifelong Learning Programme, Comenius Multilateral project) Petros Panaou | CYPRUS Katerina Theodoridou | CYPRUS |
12:00-12:30 | The pedagogical function of ‘Conflict Transformation Art’ and ‘Socially Engaged Art’ Evi Tselika | CYPRUS Evanthia Tselika is a PhD candidate in the School of the Arts at Birkbeck College, University of London. Her practice based research is focused on the role of socially engaged art within segregated urban contexts. She is currently the Fine Art programme coordinator at the University of Nicosia. She has worked, exhibited and collaborated with galleries and museums in London, El Salvador, Cyprus, Greece, Mexico and Brazil. |
13:00-14:30 | LUNCH BREAK |
14:30-15:00 | The rhetoric of typography: Educational framework The aim of this research is to give greater insight in the widespread usage of typography, not by educated professionals or industry veterans, but by laymen, or generally less than educated users in typography and it's imminent need to be reclassified to suit the common user. Our focus is set, therefore, on technical communication and the usage of the ‘direct’ group of typefaces. Typefaces as a tool, have become more widely available relatively recently due to the development of the personal computer and desktop publishing, which have given the opportunity to many untrained people to become publishers and active users of type. Although this democratization of technology has it's benefits, the consequence in regards to typography is not as beneficial as it could be. The problem can be traced back to the undeveloped system of classification that was devised only for the trained designer, someone familiar with the history of type or, as of recently discovered, numerous emotional attributes and properties that each typeface possesses. The trained designer will select and adequately choose the typeface according to the type of work they are doing, however, an average user, will often times choose a typeface according to their personal preference and thereby probably make a wrong decision. Type communicates certain emotion, it's rhetoric is consistently present even in the most “plain” of fonts, according to Rick Poynor, and it shapes the text according to it's own persona, largely on an unconscious level and therefore, most people are naturally, unaware of this. This problem could be avoided if we are to devise a newer more approachable, more utilitarian framework of classification that could easily present the user with an option to select at least an appropriate typeface for their text, depending on the tone of the text itself. It should be mentioned that we are not trying to rework or remodel the already existing Vox classification, created by Massimilian Vox, largely according to historical development of typography and his own understanding of it. Instead we are suggesting an entirely new one, independent of history or any strictly designer attribute, based on the psychological properties of the typeface, for example the option to sort the typefaces by persona, or typeface semantic associations. Uros Nedeljkovic is the assistant professor at the Department of Graphic Engineering and Design at the Faculty of Technical Sciences, University of Novi Sad. He graduated from the Academy of Arts in Novi Sad. His field of interest and research projects at The Faculty of Technical Sciences concern the letters’ visual rhetoric potential and graphic communications. He is the president of the artistic council and member of the board of directors of the Association of Applied Arts Artists and Designers of Vojvodina (UPIDIV) since December 2010. Irma Puskarevic has graduated from the Department of Graphic Engineering and Design at the Faculty of Technical Sciences, University of Novi Sad. She has worked in several design studios concerning mostly print and photography. She is currently teaching assistant at the Department of Graphic Engineering and Design covering subjects of graphic design and typography. Her academic research is directed toward a theory of visual/verbal rhetoric in print advertisements. |
15:00-15:30 | Multi-state type throw down A life-long Kansan, Jeff Pulaski was born and raised in Newton, Kansas in the United States. He earned a Bachelor of Fine Arts degree from Wichita State University in 1990 and a Master of Fine Arts in Visual Communication from Kansas State University in 2008. He is currently an Assistant Professor of Graphic Design at Wichita State University. He is an active letterpress printer and collector. His letterpress collection has grown to weigh in at nearly 10 tons. It includes various platen and cylinder presses, a Prouty Power Press newspaper press, an 18'' Challenge paper cutter, a Model 31 Linotype and large assortment of metal and wooden type. Joey Hannaford is an award-winning printmaker, graphic designer and lettering artist. She graduated from the University of Georgia with an MFA in Printmaking specializing in letterpress printing, book arts and papermaking. She is currently an Assistant Professor in the Department of Art at the University of West Georgia and has taught and conducted workshops in calligraphy, hand lettering and letterpress printing both nationally and internationally. Some of the collections that hold her work are HRH The Prince of Wales Architectural Trust, the Ronald Reagan and Jimmy Carter Presidential Libraries, and the Hargrett Rare Book and Manuscript Library in Athens, Georgia. |
15:30-16:00 | The legacy of the principles of Isotype and their relevance as a basis for the design of a new undergraduate course in visual communication ‘Certainly the Isotype signs are dependent on their times like all these old sign-languages. Later times will see what their special qualities are and what the conditions were which made them.’ (Otto Neurath, 1936)
This paper will discuss how the principles of Isotype can be used as a basis for the design of a new undergraduate design course in visual communication. University for the Creative Arts is in the unique position of writing a new forward-looking BA (Hons) course in visual communication for the digital age, which commences in Canterbury in September 2013. UCA are committed to educating students to be aware of how visual communication is disseminated and received and provide them with the appropriate mechanisms to produce distinctive, clear, innovative and visually sophisticated design solutions. The new course will equip students with the ability to shape the meaning and impact of visual communications through a methodology of research, analysis, conceptualization, planning, realization and awareness of the commercial, social, public and political contexts of visual culture. This paper will show how the principles of Isotype are enhancing this new student offer.
My doctoral research into the legacy of the principles of Isotype has highlighted the fact that the principles of Isotype as a system are still relevant as a basis to contemporary visual communication. This linear system can be demonstrated by breaking down the principles into three generic areas, graphic language, graphic argument and transformation, which when translated into contemporary design practice can be decribed as the design of symbols, the design and configuration of diagrams and charts, and a factor which lies at the heart of communication – the translation of complex facts into information that an audience can understand. These three elements, when combined, not only comprise the principles of Isotype, but also form a refreshingly relevant basis for an education in visual communication.
The principles of Isotype constitute the strict but pragmatic rules that historically gave Isotype its consistency and strength as a system. Full working knowledge of the principles forms the difference between determining an effective formula for communication – and sham imitation. The principles can be seen through three interconnected levels – the philosophical, the methodological and the operational; the linear process through which visual statements are made, starting with primary information, through methods of implementation to the tools used to achieve the final visual outcome. In contemporary terms this is a description of the design process.
The paper will describe the relevance of the principles of Isotype in a contemporary context, and how they relate to the design of a new curriculum in visual communication. Areas of discussion will centre on how the principles of Isotype fit within the spectrum of today’s visual communication and how they can be taken forward and enhanced for the digital age. It will describe how the interconnected linear system works, both theoretically and pragmatically, qualifying the utility of the principles of Isotype as the basis for the new course in visual communication, which aims to prepare students to meet the diverse and rapidly changing professional challenges of the future. My background is in graphic information. Since 1984 I have been a practicing designer, educator (working in many universities throughout the UK) and latterly research student. In March 2013 I was awarded my PhD on the legacy of the principles of Isotype from University of Reading. My research degree has provided me with a synthesis between my practical, pedagogical and theoretical work, along with a far deeper academic understanding of design and communications. I started Perks Willis Design in 1989 with Jeff Willis, and together we have built a successful design partnership that has maintained longstanding contacts across several industry sectors, with an emphasis on heritage and corporate projects. My particular area of expertise is in the design of educational exhibits and the organisation and management of large amounts of information. Recent projects have included the graphic interpretation of Tudor House Museum in Southampton and several permanent and temporary exhibitions in the Natural History Museum, London. My wide and varied profile lecturing and external examining (for University of Middlesex in Athens and University of Brighton in Hastings) has run concurrently with my design practice and research. At present I am lecturing at UCA Maidstone on the BA (Hons) Visual Communications course working across visual theory and design practice. I am also an adjuct associate professor at Richmond the American International University in London in the faculty of Communications, Art, Design and Media. For the last decade I have been expanding my design practice into writing on design, mostly in the area of museums, pictograms and signing systems. |
16:00-16:30 | COFFEE BREAK |
16:30-17:00 | The design of online design education Petr van Blokland | HOLLAND Petr van Blokland (1956) studied at the Graphic and Typographic Design Department of the Royal Academy of Visual Arts in The Hague, Netherlands. In 1979 he graduated cum laude and worked as an intern at Total Design in Amsterdam and Studio Dumbar in The Hague. From 1980 until today he was designer and partner in Buro Petr van Blokland + Claudia Mens in Delft. To specialize himself he studied for several years at the TU-Delft department Industrial Design. From 1984 until 1989 he taught at the Academy for Visual Arts in Arnhem. Since 1988 he is a teacher at the Graphic and Typographic Design Department and the post-graduate course Type & Media of the Royal Academy of Visual Arts in The Hague. With Claudia Mens he was co-founder of the Health Agency (publisher of on-line medical information) which he/they left in 2006. |
17:00-18:00 | ROUNDTABLE DISCUSSION | Education Gerry Leonidas | UK Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches, supervises, and lectures on typography, typeface design, and typographic education. He writes on typeface design, and is often asked to evaluate bodies of work. The rest of his time is taken with enterprise and knowledge transfer projects. Gerry’s research interests cover the practice of typeface design as a response to wider contexts, and a range of issues surrounding Greek typeface design.
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18:00-19:00 | ICTVC screenings in the Cine Studio | Inge Druckrey: Teaching to see Director and Editor Andrei Severny Executive Producer Edward Tufte |
19:30-20:30 | Welcome cocktail | open amphitheatre |